After developing a taste for beer in college, founder Jack White decided to try making more interesting beer than he could find in the store or at a keg party. He developed a talent for home brewing in his back yard and soon realized it wasn’t easy to get access to the various supplies and ingredients he wanted—nor did he have anyone with whom to trade ideas about brewing.
In 1992, Jack opened Home Brew Mart, which he filled with the supplies, ingredients, and conversation every brewer needed to make better beer at home. Soon after, he found a collaborator in Yuseff Cherney, a fellow home brewer with a similar passion and a set of home brewing awards to boot. Together, they decided to open a “back room” brewery out of Home Brew Mart. In 1996, Ballast Point Brewing was born.
Jack and Yuseff’s philosophy has always been doing what they love, and making what they love to drink. So, naturally, they named the beers after something they loved almost as much as brewing—fishing. Today, many of the beers are named for fish or fishing terms, and the labels have fish on them as an homage to the brewery’s origins and as a reminder to always do what you love.